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    <title>Ty Walls · Writing</title>
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    <description>Notes on word of mouth and showing up online, by Ty Walls.</description>
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      <title>Your customers already wrote your marketing</title>
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      <pubDate>Fri, 29 May 2026 00:00:00 GMT</pubDate>
      <description>The words that sell what you do are already in your reviews, in your customers' own language.</description>
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      <title>How one honest video brought 6,000 strangers to a client’s site</title>
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      <pubDate>Wed, 20 May 2026 00:00:00 GMT</pubDate>
      <description>A 90-second clip outperformed three months of paid ads. Here’s what was actually different about it.</description>
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      <title>Your face-to-face skills are the edge online</title>
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      <pubDate>Tue, 12 May 2026 00:00:00 GMT</pubDate>
      <description>Everyone’s trying to fake what you already do for free. Here’s how to let the cameras catch it.</description>
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      <title>The three videos every small business should make first</title>
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      <pubDate>Mon, 04 May 2026 00:00:00 GMT</pubDate>
      <description>You don’t need a content calendar. You need these three, in this order.</description>
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      <title>How word-of-mouth finally leaves the room</title>
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      <pubDate>Mon, 27 Apr 2026 00:00:00 GMT</pubDate>
      <description>Why the thing that built your business can’t carry it past a certain size, and what to do instead.</description>
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